Attracting customers
Page 5 of 8
Guestbook
To build a customer database, keep a guestbook at your front counter, and encourage visitors to sign it. Have a space for them to add their name, phone number, email address, and ages of potential students. Enter this information into you school contact database and use it for mass emailing. Keep copies of your latest newsletter and class schedule at the counter so visitors may see what you may offer them.