Attracting customers
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The types of students you attract are the types of students you seek. If you are seeking students that are law-abiding, productive members of society, that is the type of students you will attract. If you are seeking rough and tough students, that is the type of students you will attract. If you, your school, your instructors, and your students present a wholesome atmosphere, then they will attract families and less problematic students. If your school presents a rough, tough atmosphere, then it will attract problematic students that tend to hinder growth and profitability.
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