To attract all types of students, specialize your classes. Teach special classes that concentrate on specific areas, such as forms, self-defense, weapons, sparring, etc., so that students who are interested in these areas may maintain their interest. Teach classes for different belts levels, such as white/yellow belts, color belts, and black belts. Then students may train at the intensity required of their belt level.
Use no-cancel contracts. People tend to keep training when they have to pay for the classes, even if they do not attend.
To attract adult students:
- Offer cardio classes.
- Offer self-defense classes.
- Offer classes for older adults.
- Classes should have an educational value. Each student should leave class having learned something new.
- When each class should ends, students should be glad they came